In less than 20 years, the number of tourists to the Mediterranean is expected to increase from the 220 million today to 350 million.Currently, mass tourism is one of the main causes behind ecological loss in the region. Mediterranean coastal areas, which receive 30% of international tourist arrivals, are already seriously damaged. Some locations which were once pristine are now beyond repair.
We aim at protecting nature from the negative impacts of mass tourism and at promoting models of responsible tourism in the most important areas for nature.Efforts are focused on four field projects, in Croatia, Libya , Tunisia , and Turkey . In these sites, WWF Mediterranean is also promoting sustainable fisheries and creating marine protected areas.